I know this is a lot of text, but believe me, it’s worth reading to prevent the main mistakes made in affiliate marketing! When I first started in affiliate marketing, I didn’t quite know what to expect as all I wanted was to just make money. Off I ran in every direction, trying everything, with no real idea of the mistakes I was making that could very well affect my chances at long term success.
Over the last year my experience with both affiliate marketing and teaching other affiliate marketers, I have come to the conclusion that there are 6 mistakes most new affiliate marketers make, and I was no different.
So to help you out, here is the low down on these 6 often made mistakes in affiliate marketing.
1. Selling Rather Than Helping
Yes, the word “marketing” is part of the phrase affiliate marketing, but for the most part, our job as an affiliate is not to sell, that is the job of the sales page our affiliate links lead the reader to.
When I first started, my overwhelming and totally naïve, impulse was to fill my pages with words and links that screamed “BUY THIS NOW!”. I didn’t help the reader learn why they should have this product. I only wanted them to click a link which would hopefully lead to a commission for me.
Reviews, just look at Amazon, their reason for success is mostly down to reviews. People love to read about the product from a genuine person who has either bought it or used the product and has little to gain in actually selling. Leave the selling to the company page, not your affiliate home page.
When we talk more like an unbiased reviewer rather than a high-pressure salesperson, we will find we make more sales and people will come back for advice on other products in the future.
2. Too Many!
This is another big mistake I have noticed people doing. They join any and every affiliate program they come across. While I absolutely do believe in cultivating multiple streams of income when working online, there is a point where you have too much to deal with and it becomes unmanageable. After all, it comes back to review help again, if you have too much how can you possibly know all the products!
Choose your affiliate programs wisely and don’t overload yourself. It’s like choosing off a menu at a restaurant, the more choice the longer it takes you to decide.
3. Not Testing
Always test the sign ups, links etc. yourself. There is nothing worse than ruining your relationship and trust with your customers because you failed to test a link and then before you know your email is full of spam because the company have an extremely off putting sales tactics. Always know the process you are recommending, right down to the way the company will contact your customer afterwards.
4. Not Tracking
I like promoting Amazon products on my site, but would forget to use unique tracking affiliate links on each page.
Why is this a mistake? Very simple, when you make a sale, you want to know WHERE the sale came from. This enables you to know which pages are converting well so you can grow and scale that campaign.
Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what. You can learn more about using Amazon’s Tracking on their webpage
Yes, making any commission is cool, but knowing where and how you made that commission is what makes you a better marketer. It lets you grow and scale your campaigns, as opposed to working blindly.
5. Not Comparing
One of the best converting tactics I use to sell affiliate products online (especially physical products from Amazon) is to compare the “main” product with two other similar products.
When people are in buying mode for a physical product, they tend to have their options narrowed down to 2 or 3 and need help making the choice that is best for them.
By comparing the “3 Best Juicers”, I not only help my readers make a choice, but I also have my affiliate links there for THREE products instead on only one.
Over time, when I track that web page, I will be able to see which product is most interesting to readers and move the best converting product to the top of the page for better CTR.
Comparison web pages are not only very popular and helpful for readers, they are also very profitable for you.
6. Make Money Online Products
Perhaps you’ve seen this before. You’re in a “learn online marketing” type forum. A person publishes a post complaining that they can’t make a dime online. But in their signature line they have something along the lines of “I Made 50 Million Dollars with This” followed by their affiliate link.
It’s tacky and not convincing, for the reason being if you made this much you would not be posting on a webpage but sitting in the Caribbean somewhere sipping a rum punch!
If you’re new and you want to promote products in the Make Money Online arena, don’t make false claims that it made you money. In fact, don’t make false claims at all!
Talk about the benefits as this is more likely to achieve you credibility.
Finally, affiliate marketing is a business that requires self-motivation and focus.
Once you are aware of the mistakes that can cause a lack of profits and productivity, you will be better able to grow your business and be profitable long-term.
As Always, if you have any questions however big or small, just email me as that is what I am here for, to help you!